Boss Zhang from Bengbu, Anhui, has been in the car filter industry for more than ten years. The company's brand image has always been very good in the industry. But not long ago, several of the company's big customers called him almost at the same time, saying The filter that was just sent in was severely detached and hollowed out, making it completely unusable and had to be returned. Because the big customers have been working with each other for a long time and their attitude is pretty good. However, the new customers who have not been in business for a long time have the same problem and have a very bad attitude. Not only do they have to lose money, but through word of mouth in private, Boss Zhang’s company The brand image has been seriously damaged>
There has never been such a serious customer complaint before. Boss Zhang was so anxious that his hair turned white. The company has been established for a long time, the technology has been mature, and the workers are also very skilled in the operation. , so where is the problem? After careful investigation, Boss Zhang discovered that there was a problem with the filter element glue. The filter element glue supplier he had been working with before had recently increased the price, so Boss Zhang switched to a small manufacturer that was unknown in the industry. It was this small manufacturer that made the The quality of the filter element glue was not up to standard, so that the car filters made by Boss Zhang had serious shedding and hollowing phenomena, which caused the image of the old brand of more than ten years to be destroyed
After this incident, Zhang The boss has a profound understanding that he must not choose the wrong filter glue. If the raw materials are not good, the product will be bad. In the end, he will suffer heavy losses. In the process of re-selecting the filter glue supplier, Boss Zhang was very cautious and after many inquiries After checking with myself, I finally selected Helijia Polyurethane, one of the top ten brands in the industry. Their products dare to compare the quality of their products with those of their peers at the same time and with the same process. The comparison results are completely visible, and high quality is guaranteed. At the same time, because Helijia’s internal control management is in place, its price is much lower than products of the same quality in the industry. It is a truly trustworthy and cost-effective product. I believe that with such a filter element glue supplier, Boss Zhang can quickly reshape his brand image.
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